SDI Technologies, Inc.

Industrial Designer - Multi-Branded Child Role Play Electronics / Timex & Zenith Consumer Electronics
June 1999 – June 2001 Rahway, NJ

• Designed and developed role-play toys under the Barbie, Fisher Price, Hot Wheels and Playskool licensed brands
• Designed and developed clock radios and CD players under the Timex, Barbie and Zenith licensed brands
• Established design process for development of animated LCD user interfaces for electronic role play toys
• Managed ow charting for all electronic toy user interfaces to simplify child’s understanding of toy play patterns
• Built Foam and functional models for concept evaluation and development